Great Lakes Scuttlebutt

The Great Lakes Scuttlebutt publications offer six issues annually, available at over 1,800 marine locations throughout the Great Lakes and 35+ boat shows each year, reaching tens of thousands of boaters online every issue. Cross-channel designs and marketing were created to engage users with the Great Lakes Scuttlebutt App, promoting it as "A social network just for boaters with tools to fit your lifestyle."

Great Lakes Scuttlebutt
Execution overview: 
  I effectively designed print materials and brand guidelines for traditional mediums and the Scuttlebutt App, establishing a strong brand presence on relevant platforms to facilitate user engagement and growth. Additionally, I developed and managed two new business channels within the app, revitalizing user interest and overcoming stagnant growth.
cross-channel branding/user ACTIVATIONS​​​​​​​
SEO / GOOGLE AD DESIGN 
Designs created for google ad/app store campaigns to reach, retain and optimize users. 
EDITORIAL DESIGN 
Editorial design promoting Scuttlebutt App for winter issues of Greatlakes Scuttlebutt.
Link to Digital Issue
EMAIL BLASTS / ADS
MEDIA / MARKETING 
Graphic design created for marketing across all platforms.
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