BODY ARMOR (CONCEPT) / PRODUCT DISPLAY

In 2022, BODYARMOR drink partnered with the Mamba & Mambacita Sports Foundation to support youth sports nationwide by providing resources, guidance, and hydration. This campaign "concept" aims to ensure all kids have equal opportunities to pursue their dreams through sports, reinforcing their shared belief in empowering youth athletes.

MAMBA FOREVER

Execution Overview:

This campaign leverages the Kobe Bryant brand with eye-catching graphics and details through a multi-channel strategy, including digital and social media, as well as physical ads like in-store activations. A mock packaging display was created using Esko ArtiosCAD Software and an EFI Vutek QS2000 Flatbed Inkjet Printer.

BIG IDEA:

Embrace the Kobe Bryant "Mamba Mentality"

Honoring the late Kobe Bryant with "Mamba Forever"

Product Display

In-Store Physical Activations

MEDIA

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