"BE THE SOLUTION"/ CLEVELAND BROWNS

In collaboration with the Marcus Graham Project and the Cleveland Browns, we developed "The 4th Quarter" marketing campaign centered around the "Be The Solution" social justice initiative. Inspired by the Browns' 75th anniversary, the campaign emphasizes the organization's ongoing commitment to breaking social justice barriers. The 4th Quarter symbolizes the final opportunity to act and make a lasting impact.

BE THE SOLUTION : CLEVELAND BROWNS

"The 4th Quarter" Campaign

Marcus Graham Project

EXECUTION OVERVIEW:

This campaign showcases the identity developed for three new Cleveland Browns initiatives: The 4Q logos, symbolizing their 75 years, and the upcoming 4th quarter. The 4Q Playbook focuses on college readiness, the 4Q Huddle on community health, and "Walk in My Shoes" on bridging communication and inspiration. The campaign includes initiative merchandise and marketing activations for events.

PRODUCTS

EXAMPLE OF IN-GAME ACTIVATIONS FOR "4Q" INITIATIVES

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